Lead Product Designer at Swiggy,
driving loyalty & growth across
Food & Instamart.
Swiggy Sixes <> Hotstar Integration
Drove a 28% increase in Swiggy orders during IPL match hours, plus 702K orders, 223K app downloads & 88K users acquired from Hotstar, by designing the Swiggy Sixes experience and integrating it into the Hotstar app.
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Buy X Get Y Offer Framework
Drove 5K orders/day and boosted Avg. Order Value by ₹0.44 by designing flexible BXGY offers (e.g., B3G2, B7G5) while partnering closely with the User Research team & cross functional teams
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Restaurant Ambassador
Laid the foundation for One BLCK by designing an exclusive & premium experience to help restaurants identify and engage power users as brand ambassadors — aimed at driving order growth and customer loyalty.
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Gamifying Swiggy Sixes
Drove ~25K incremental daily orders for targeted cohorts by introducing Freehits — an earnable currency (via sharing with friends) that unlocks the Swiggy Sixes offer.
Coming Soon
Yes, Smit is my real name!
I’m a self-taught product designer who loves building digital experiences that leave a positive impact on people and help businesses grow. Most of my work sits where consumer behaviour meets business goals — loyalty, growth, and the small details that quietly decide whether someone comes back.
When I’m not designing, you’ll find me nerding-out about recent football/cricket matches, playing FIFA, clicking/editing pictures. Feel free to share your Ultimate Team ID if you also play FIFA — always up for a game. I also love exploring new places I’ve never been to (cliche, but the truth). See you around!
Lyearn
2019 - 2021
Product Designer
Learned ABCD of UX Design. Worked on some key 0 → 1 features for teachers & students.
Dunzo
2021 - 2023
Senior Product Designer 2
Designed for Merchants, Delivery Partners & Consumers. Helped build & mentored a team.
Booking.com
2023 - 2024
UX Desiger 2
Moved to Amsterdam. 🇳🇱 Made property managers’ repetitive tasks effortless.
Swiggy
2024 - Present
Lead Product Designer
Driving consumer growth across Food & Instamart for 23 Mn monthly active users. Moved back to India. 🇮🇳